I’m Lukas Weishaupt, a GTM strategist with 10+ years of experience in FMCG, brand management, and retail sales across European markets.
I’ve built go-to-market strategies for consumer brands entering retail and foodservice, managed key account relationships with major European retailers and foodservice operators, and led commercial teams through product launches across multiple categories. For many consumer brands, winning in one channel is not enough. The ability to execute GTM across retail and foodservice simultaneously is what separates a successful launch from a limited one.
AI for GTM exists because the way GTM teams work is changing fast. AI tools are compressing timelines, reducing costs, and shifting what’s possible for lean teams. Most content on this topic is either too generic or written by people who haven’t actually done GTM themselves.
This site covers AI tools, frameworks, and practical guides for GTM professionals who want to execute faster and better. Everything here is written from a practitioner perspective, not a theoretical one.
If you have questions or want to get in touch: lukas@aiforgtm.net