I’m Lukas Weishaupt. Thirteen years on the commercial side of FMCG. Selling to big retail and foodservice accounts, negotiating JBPs, running category reviews, building the GTM architecture that sits behind product launches.
The work I know best is the slow, manual kind. A category brief built from scratch in PowerPoint. A sell-in deck that went through eleven versions before the buyer meeting. A launch plan that looked complete until the field team found three gaps the week before go-live.
AI doesn’t replace that judgment. It removes the hours that weren’t judgment.
A brief that took two days now takes two hours. A competitive snapshot that required a data subscription and a Friday afternoon can run on Claude before lunch. The thinking still has to come from you. The formatting, structuring, and first-draft grunt work doesn’t.
That’s what this site covers. Practical AI workflows for people who do real GTM work. Brand management, category, key account, commercial excellence. Written by someone who’s sat in those rooms, not someone who’s read about them.
If that’s you: lukas@aiforgtm.net