Targeting & Data

Most teams use ICP prompts the same way they use Google: one question at a time, no system, no continuity. You ask for an ICP. You get something generic. You tweak the prompt. You get something slightly less generic. Two hours later you have a document that nobody on the sales team uses. The problem…

Most ICPs are fictional. A few adjectives, a job title, some assumed pain points. Written once in a strategy offsite. Never updated. The result: your sales team targets the wrong accounts, your messaging stays generic, your win rate doesn’t move. Not because the product is wrong. Because the ICP was never grounded in anything real….